Become a successful preacher . . .

Research and personal experience demonstrate that people tune in to authoritative speakers. That’s how dictators – both political and religious – succeed. Why?

Deep down, people feel like ‘lost sheep.’ The biblical message is nothing if it’s not authoritative; it’s what people want.

People haven’t changed. The product hasn’t changed. But the ‘lost sheep’ are not hearing the message.

Too often, the preacher is preaching to the choir; there’s not a ‘lost sheep’ in sight. Why? Where are they?

Perhaps the problem is in the packaging: wrong place, wrong strategy. Sometimes the packaging is distracting, and sometimes even unintentionally misleading.

UMAC can help you package the message and deliver it – so that those who need to hear will hear it. They’ll be happy. You’ll be a successful preacher.

Evangelizing Individuals Who Plant Churches is the biography of a successful preacher in southern Ethiopia. Request a free copy from: urbanmissions@interbaun.com.

Summer/Fall 2008